From Fridge to Mouth in 60 Seconds – Oscar Mayer’s Deli Creations

You are hungry between meals or just want a quick lunch. What to do? If you go to the supermarket to buy a frozen sandwich and back in your office put the sandwich in the microwave, your hunger is over when you open the door after a minute and discover what the microwave have done with your nice sandwich. The meat or whatever is steaming hot and your roll is also hot, but soft and sad, sticking to the roof of your mouth when you try to eat it.

40% of the working Americans, according to a recent market research, eat lunch – it is amazing that it still has this title – still slaving at their keyboards. Approximately 70% continues working during lunch time or ‘steal’ just a few minutes to wolf down a quick bite. Of those who sneak time to eat, nearly two-thirds nibble on a cold lunch and say their meal is bland, boring or completely and utterly forgettable.
Oscar Mayer recognised the lunch problems.
“As we looked at the state of the lunch hour, we found many Americans were looking for convenient ways to free themselves of brown bag boredom and enjoy a hot lunch,” says Chris Carlisle, senior brand manager for Oscar Mayer, “So, we set out to create an innovative new product to satisfy America’s love for deli meats in a more convenient way.”

That’s nice sales talk, but how do you get a bread bun hot and crispy and your delis and other ingredients hot and nice tasting. And above all as quick lunch 60 seconds (We are in a hurry, remember)

Oscar Mayer’s Deli Creations sandwiches are complete. Each package contains all the fixings for a delicious sandwich with fresh-baked tasting bread, made with Kraft’s proprietary dough technology, generous amounts of Oscar Mayer meats and Kraft cheese, plus Kraft condiments, specifically, Kraft steak sauce and Grey Poupon mustard. All ingredients are separately packed and are grouped upon a QuiltWave tray and packaged in a paperboard overcarton for marketing from the refrigerator case.
A consumer simply unwraps the various components to build the sandwich, and places the modelled sandwich on the QuiltWave tray for microwaving.
And that’s the secret.
The revolutionary QuiltWave active microwave packaging, a development of Graphic Packaging and composed from PET/adhesive/paperboard/adhesive/metallised PET/release coating, heats the bread to a soft and warm consistency, while at the same time fully melting the cheese and warming the meat. QuiltWave’s exceptional performance is due to unique laminated quilts, or pockets, which expand when exposed to microwave energy and provide close contact with the food product. The hot surface, immediately next to the food, drives away moisture and heats the bread just right to a fresh taste and texture without drying it out.

In addition to the QuiltWave microwave receptor tray, Deli Creations use a unique camphor-shaped outer carton produced by Graphic Packaging. The carton is made from 18-point (0,45 mm) solid unbleached sulphate and are litho-printed in seven colours, plus a glossy coating to attract shopper attention. The carton also incorporates a reverse-cut score opening mechanism for easy consumer access

Deli Creations are available in five stock keeping units (SKU’s) – Steakhouse Cheddar, Oven Roasted Ham and Cheddar, Honey Ham and Swiss, Turkey and Cheddar Dijon, and Turkey Monterrey.

The QuiltWave microwave receptor tray allows the busy-bee to enjoy a delicious, hot Oscar Mayer Deli Creations Sandwich in about a minute

© Weslley Murylo De Souza Steeman – 70424

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