A Can You Can Drink From

It is a known problem that the top of beverage cans, in particular in disco, during sport events and outdoor activities, often are dirty by handling, cooling and storage. It is also a known fact that more and more consumers drink directly from a can declining the use of a cup or glass. A peel-off hygienic seal/cap atop aluminum beverage cans is therefore a must.

Advercan introduced in collaboration with 3M to AmeriCANtop a commercially feasible method of ensuring that beverage can tops remain clean, while also providing a marketing opportunity for distributors.
The newly developed pulp-based film will biodegrade over time as a result of combining certain additives into the extrusion process, allowing for an earth-friendly, sanitary seal on top of each can. In addition to the printable face that allows for marketing and promotion, the can tops also enable the “under the cap” type of promotions previously restricted to bottles.

The cover offers the possibility of printing in 4 colours, is water resistant and resists a wide range of temperatures, and mechanical obstructions during handling, distribution and storage.

But the most important aspect in addition to the extra advertising opportunities is the fact that it is a perfect fit for today’s health conscious consumer and will consequently increase the popularity of the ‘covered-up’ beverage as well as the brand.

AdverCan claims to be the only one who offers a can cover film for advertising promotion. The AdverCan system is available under license agreement. AdverCan developed both the cover film and the equipment needed to place the cover on top of the can. The machine, which positions the can cover has a capacity of at least 5,000 cans per 8-hour and costs about USD 20,000. There is also 50 cans/minute and 200 cans/min machinery available, while the fastest which runs with 800 cans/minute cost USD 900,000.
Depending of the label design, printing technique and number of beverage cans to be covered the film will approximately cost USD 0,020 per can.

The license agreement covers a payment per applied AdverCan cover with the investment for the necessary machinery laid out by AdverCan.

The Clean-Cap can be applied using a IWKA conduction heat sealing machine.

This new top can label could be supplied with a RFID-tag, charity messaging, gaming, co-promotions, POS, impulse buying, coupons, scratch off, scent, taste, and retailer branding … all whilst introducing a hygienic seal for beverage cans.

© Weslley Murylo De Souza Steeman
e-mail: amsteeman@yahoo.com.br

Back to: “The Best Innovations in Packaging”

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