Salt so ordinary a product, so beautifully packed

BrandStorm, Inc. manages, imports, and sells different brands of gourmet food products. Since 2001, the company has become a major player in launching fancy food brands into the U.S. market.
They have an in-house marketing and design team who created this packaging. BrandStorm sourced the glass jar in the US, and had the labels printed in California.

Finely milled in France Himalania Pink Salt comes from the mountains of the Himalaya, at 10,000 feet high. It is a fossil marine salt which was formed more than 200 million years ago during the Secondary area. Since the beginning of time, salt has been the principal source of income for people living in those remote regions.
Once a year each spring the Himalayan people transport this salt to the Nepalese valleys for trade, as they have for centuries. Heavily burdened yaks carry the salt, travelling along narrow sloping paths, often carved in cliffs. Once they have arrived at their destination, the salt is traded for cereals, which is the staple of the diet for these Himalayan salt traders. It is easy to understand why salt has always been so precious for mankind.
BrandStorm has worked with these people for several years to bring this legendary salt to the West, where it is appreciated for its flavour, texture and colour.

Himalania Pink Salt has exceptional characteristics. It is completely pure. It also has strong nutritional and health enhancing properties. Finally, it possesses an incomparable taste. Its natural pink colour and its origin make this salt a very unique product.
Naturally rich in elements and minerals (calcium, magnesium, potassium, copper, and iron), it is the naturally rich element iron which creates the unique pink colour of this speckled salt.

Salt is an indispensable condiment, a crucial component for our body’s balance and since long been a conservative. Either salt does not appear on a table as it is (sometimes in large quantities) added to the prepared food or it appears in a saltshaker and in a fashionable ambience in a salt mill to grind the course (often sea) salt at the table.

The new package design, a 4-oz (115 ml) glass jar which included three chunks of salt and a metal grater, is ideal for parties, and makes an attractive display on a dinner table because of its unique pink colour. It is extremely exclusive placing some rocks of pink salt on the dinner table with a grater, people have to use to condiment the food.
Grating salt is fun and a novel experience for even seasoned eaters, enhancing the flavour, presentation and interactivity of salads, soups, vegetable dishes, meats or fish.

“We developed a full line of Himalania pink salt, but this package design is specifically intended for home chefs and others who care about flavour, purity and quality, as well as presentation,” says BrandStorm CEO Thierry Ollivier. “With one taste, it’s easy to understand why salt has been so precious to mankind.”


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