From Naked to Clad in Leather

Absolut Vodka’s “No Label” bottle features “naked” bottles that are numbered and contain no label or logo. The campaign was launched to bring attention to the negative influences of putting “labels” on alternative lifestyles such as gays and transsexuals. At the same time, however, the company is introducing a leather-and-stud clad version of its distinctive bottle, to commemorate the anniversary of seminal rock event Woodstock… read the full article.