Counterfeiting: The Industry is on the Wrong Track

All hi-tech solutions, as inks, authentication, tracking and tracing are useless. You can only track and trace your own genuine products, not the counterfeited ones as they don’t have the codes. So, what happens: You discover a non-coded fake. What does it give you? In the meantime consumers have bought a fake and are disappointed by the quality, taste, fragrance and never buy your brand again. ….. read the full article