Our need to preserve resources for the future means packaging’s ultimate goal is achieving sustainability. Packaging sustainability balances economic prosperity with environmental and social responsibility. Packagers must find ways to preserve resources by minimizing environmental impact, energy consumption and adopt environmentally friendly packaging.
But what is sustainability. Many a company struggles with the definition of sustainability and how to reach that goal. Being a rather newly introduced word in the business world, there are hundreds of different, sometimes slightly different definitions. Let alone that there are sound guide lines to achieve sustainability in packaging design.
The European Organisation for Packaging and the Environment (Europen) and Efficient Consumer Response (ECR) Europe have launched a guide to help businesses better understand how packaging can contribute to a sustainable economy.
The guide illustrates how designers, manufacturers and users of packaging should collaborate to optimise the performance of packaging while minimising the risks of supply chain inefficiencies.
Large companies, such as Tetra Pak, Nestlé, Unilever, participated in this project.
The brochure (48 pages as pdf-file) is worth a read and might assist you to achieve sustainability in your next development. Click the image or Packaging in the Sustainability Agenda-A Guide for Corporate Decision Makers and download the file.