Five New Packaging Innovations 04

In the comments I received my readers asked me to continue the world tour of packaging innovations. As said, 2010 will become a fruitful year, so there is sufficient news to publish here. Before the end of the year I expect to have published all important, impressive, attractive and sometimes far-fetched packaging innovations.
Here we go. There is more to come.

From Russia – Milk on-the-go in Aluminium Cans
Following the modern trend to promote a healthy lifestyle the designers of StudioIn in Moscow decided to create ‘milk in a can’ for the on-the-go market. Aluminium cans maintain the natural taste and product quality. Moreover, they are easy to open and drink from. The soft pastel colours are lighter or darker, depending on the fat content and they may differ depending on the flavours.

The design of the whole line is built on the contrast between the colour of the logo with the predominant white, which goes just fine with the product. For a strong aesthetic appearance StudioIn decided to use a Congreve Stamping treatment (see photo detail). Congreve Stamping was first demonstrated by Sir William Congreve to prevent counterfeiting. The original operation consists of a 2-colour printing with negative relief printing plates all in one step. (see Packaging Dictionary)

From the UK – Champney’s Picnic Box
Is a picnic synonymous for a simple outdoor lunch in the best part of the world, not for the British for whom a picnic should be enjoyed with class, surely when related to Royal Ascot, the flagship event in the summer calendar.

The three-tiered corrugated picnic box from Adelie Food and created by Connect Packaging, has a fashionable rope handle and the exterior reflects Champney’s branding and design and points to the very high quality contents. A clever extra touch is the outer layer of the box that unfolds as a picnic rug. The pack is a perfect match for its target of aspirational ABC1 ladies: a key demographic for the corporate hospitality market and, in short, provides the ultimate in al-fresco dining experiences.
The eye catching double sided litho printed box reflects the Champneys stunning design and branding whilst the cleverly designed interior layers contained a mixture of fine wines and delicacies along with some exclusive Champneys treats.

From Brazil – Headdress Shaped Chocolate Box
Brazilian Fine Chocolate manufacturer Damazonia in Belém do Pará developed a packaging that instigates the consumer, attracting curiosity and differentiation at point of sale, through its innovative shape and variety of flavours, created from Amazonian fruits.
Ekoara, the local design agency responsible for this packaging, conducted a study to find a simple way to express the conviction of the Amazonian people. Consequently the indigenous culture is on all sides present in this design.
Made from 100% recycled kraft paper, printed in two colours, saving ink without losing the consumer appeal. The assembly of the box is fast and simple, using a minimum of glue. Its format does not generate waste.
The design product is more than shape and beauty, it is also concerned with the environment, minimizing environmental impact.

From Australia – Juice Bottle: Stylistic, Symmetric and Ergonomic
Outerspace Design Group in Australia designed the new chilled juice bottle for Golden Circle, a Heinz Australia company. With its centrally located handle with its purposefully designed contours the bottle encourages the intuitive grip for an easy lift off shelf. It also provides a lower centre of gravity for better balance when pouring, right through to the last drop.

With the handle sitting high on the bottle, a generous brand area enables clear communication of the product.
The simple and clean balanced aesthetic of the new bottle is unique to the category. By designing a handle on the front of the bottle, rather than the side as with traditional engineering-driven bottles, and by stylistically integrating the form, Outerspace Design Group developed a solution that is symmetric, ergonomic, beautiful, and enticing.

From France – Whif chocolate inhaler
In Paris LeWhif launched chocolate a lipstick-sized tube that contains a “breathable chocolate powder,” and that is inhaled rather than eaten. For a “bite” the consumer turns off the cap, positions the tube between the lips and inhales. Approximately 50 mg (1 calorie) ‘flies’ into the mouth, the irresistible desire for chocolate satiating. At least according to the manufacturer.

Each tube contains approximately 4 servings. The cocoa particles are small enough to be inhaled, but too big to go down the wrong way. LeWhif was developed by David Edwards, a researcher at Harvard.
Le Whif is a first commercial step toward breathable food and provides a completely new tasting experience. ArtScience Labs launches LeWhif coffee for those who like a caffeine kick without a cup.

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