Five New Packaging Innovations 07

From the UK/Australia – Chocolate tray dissolves in water
The tray of Marks & Spencer’s new packaging for its entire Swiss Chocolate Collection is made from Plantic, a material made from starch that is 100% compostable and supplied by Australian company Plantic Technologies Limited.
Once on the compost heap, the plantic tray will take around three weeks to break down completely. If the tray is put under water it will dissolve in a matter of minutes.

Furthermore the outer layer of the new chocolate boxes is made from Forest Stewardship Council (FSC) certified cardboard, while the mat that sits on top is made from greaseproof paper and is also fully recyclable. The only material not compostable is the plastic film wrapped around the box, which is made from recyclable PP.

Development of the new biodegradable Plantic has been spearheaded in Australia, and packaging experts and scientists believe it has the potential to revolutionise the mainstream confectionery packaging market.

From Italy – Red Orange of Sicily
A ground breaking packaging has been created for the PGI Red Orange of Sicily, a region of orange growers in Italy. The innovation is the insertion of the two-dimensional QR code that will be used as a tool to link anyone, who has a mobile phone or smart-phone, to the Red Orange website.
A special importance has been given to the Protected Geographical Indication (PGI) that the Red Orange of Sicily has received by the European Union. Every packaging contains two logos respectively representing the European Community logo for the PGI products and the Red Orange identification logo. These logos, which are symbols used for identification, safety and consumer protection, aim to make the customers aware of the guaranteed origin and quality of the Sicilian Red Oranges. The PGI meaning is clearly explained on the packaging next to the nutritional facts.
The fruit tray in itself also is exceptional, as fruit cases generally are made from corrugated cardboard. This one is a folding carton.

From Taiwan – Anti-Counterfeiting Solution for Ethical Users
Counterfeiting of ethical pharmaceuticals is a tremendous problem, particularly in some parts of the world. The innovative tamper-evident design of new EZ Fusion two-in-one vial enables consumers to easily determine authenticity of the product. It also takes the guesswork out of mixing drugs, so there is less waste. There is less chance of contamination and it provides a cost-effective solution versus traditional glass vials.
EZ Fusion vial dispenser from Taiwan-based Degill Intl. Corp. contains top and bottom chambers made of PP, made by Lee Chang Yung Chemical Industry Corp., an insulating spacer from ExxonMobil Chemical; and a stopper and tin cap from West Pharma.
The product is described as a multi-chamber vial dispenser, which provides a closure solution for filling and separately packing the medication and water for injection, or for the compound injection packaging in a sterile vial. The mixture forms with a simple twist after removing the safety ring and flip-flopping the insulation spacer, then gently shaking the vial prior to usage.

From Spain/France – Revolutionary new bottle as elegant as a woman
Louis Rapin 2008 from Maison Blanche is the first French wine to be bottled in the revolutionary Martín Berasategui bottle.

The Spanish bottle manufacturer has worked with Maison Blanche (AOC Montagne Saint-Émilion) to launch its Martín Berasategui System whereby the bottle acts as a decanter thanks to a lower rim that retains any sediments and impurities, preventing them from being poured out with the wine.

Louis Rapin 2008 is an all-natural, sulphite-free, Bordeaux ‘micro-wine’ produced from 65-year-old Merlot grapes, which has been aged in new French oak barrels for two years. Nicolas Despagne Rapin says of the bottle shape: “This is the ideal bottle for enduring wines, it is a flame, it is a fire, a fine elegant woman.”
source: The DrinksReport

From the USA – Tryvertising for wine
Brixr of San Francisco delivers 50ml tube bottles for wine tasting to stimulate the sales of a selection of wines from the region. The wine in the test tubes, called TinyBottles, have currently a shelf-life of 6 to 9 months. There are plans to start using a metal cap that will lengthen the shelf-life up to 5 years.
Brixr is a new concept in online sales of wine. In combination with the tiny bottles, Brixr organizes wine tastings on Online tasting sessions with online interactive video, with wine experts, give consumers the opportunity to taste wines before purchasing full bottles.


3 responses to “Five New Packaging Innovations 07

  1. Pingback: Five New Packaging Innovations « GT QuickPack·

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