January – Five New Packaging Innovations

Following my series of “Five New Packaging Innovations” of last year, I decided to continue this with one or two (depending what the industry offers) articles per month in the new year. After the alcohol season during the holidays, amazingly the new year started with interesting wine news. So here 5 new developments in wine packaging.

Wine label with Braille, Avin- and QR-codes
Portuguese wine company Falua Sociedade de Vinhos has unveiled for its Tagus Creek wine a new label design which includes Braille, an Avin-code and QR technology.
The back label has been re-shaped and includes simple new symbols with short text information explaining each wine, the grape varieties in the blend, the taste, and how it should be stored and served.
QR codes have also been added to enable consumers with the latest mobile phones to access instant detailed information about the wines. Holding the phone up to the QR code, the camera automatically scans it and takes the consumer straight to the url for technical information. Free QR-reader software can be downloaded, also from the iApps store.

Besides the Braille text and QR-codes each bottle also carries an Avin-code, a unique 13 digit number which acts in the same way as an ISBN for books. Avin-codes are forecast to become increasingly used as an easy way for retailers, wine writers and ultimately wine consumers to track, identify and cross reference individual wines. Imagine a journalist recommending a particular wine and including the Avin-code in the review. Consumers can look for the same code on the bottle on the shelf to ensure they are purchasing the correct wine.

When fashion meets wine
What is it with picnics and wine in these days. We have seen the Champney’s picnic box and the Vernissage Purse. And now Denise Focil, Californian stylist creator of the fashion brands Alpinestars, created a fake white leather wine packaging for the Italian wine maker Distilleria Bottega.

The Amarone Bottega, Il vino Prêt-á-porter (you’re not allowed to call it a case) is a white leather case embellished with de-bossed black lettering: a collectible piece that spurs memories of vintage suitcases. The case is enriched with metal studs (apparently the latest, hottest fashion trend) and with a metal plaque engraved with the Alpinestars by Denise Focil logo.
Since Denise Focil’s specialty is leather, even the bottle features a white leather label with metal studs.

This “ultimate Hostess Gift” can be reused many times, as you can elegantly carry a bottle of wine when going to a picnic or having dinner at friends. You can also keep it simple, while showing off how trendy you are and use it to take a bottle of water to the gym or to work.

Wine in a Cobalt blue bottle with a Zork closure
Silver Moon Winery is a family-owned micro wine-making estate in Lanark, Illinois/USA. The winery wanted to design a unique packaging, and launched cobalt blue bottles with easy-open, peel-tab Zork closures, which don’t require a corkscrew for opening.

The blue glass bottles, an expert’s blend of different minerals and metals to create the right optical effect, are supplied by Kaufman Container, and the labels, from Innovative Labeling Solutions, are made of metallic paper stock and printed in four-colours plus a white top coating. The labels are designed by Gary Cole Design.
The Zork closures consist of three components: an outer, tamper-evident cap made with recyclable food-grade polymer; an inner foil, oxygen barrier; and a plunger, made with recycable, food-grade polymer that “pops” when extracted from the bottle, and is easily reinserted to reclose the bottle.

Copa Di Vino and the Froglet Tulip
Selling wine has changed considerably in the past few years and the wine market is hotly contested. Consequently the wine market is littered with concepts attempting to break wine away from its 750-ml glass bottles with smaller, portable quantities.
In February last year I posted an article: “Wine in a Ready-to-Drink Glass” about the OneGlassWine technology invented by French company 1/4Vin.
The concept is based upon the use of a heat-sealing aluminium compound to seal the specially treated glasses in a low-pressure. The head space prevents the opening and drinking phases from any drip. This head space is inert and contains an average rate of residual oxygen lower than 0.8% (1% max). The wine is therefore not facing any oxidation.
The depression effect results in a concave lid. The characteristic ‘pop’ noise made by air entering the glass ensures the product quality.
After France the One-Glass-Wine now enters the USA under the name Copa di Vino.

The UK is a different story, after initial introduction of the 1/4Vin hour-glass-shaped PET glasses by the far too exclusive wine merchant Eminent Wines, the idea never took off.
It was James Nash who re-introduced this idea and took the invention to a show on BBC called the Dragon’s Den. The show listens to pitches for new inventions and awards funding to inventors it feels show promise. Nash, they felt, had a silly idea and was dismissed. Nash didn’t give up, and his product is now selling strongly at Marks & Spencer (M&S) in the U.K., which branded the 187ml glasses as Le Froglet.
M&S think that they are proving popular with people who want to enjoy the summer with a glass of wine in the park as part of an impromptu picnic, either after work or for a relaxing lunch. They are also popular with commuters who want to enjoy a relaxing drink on the train home from work.
The Tulip is the perfect wine serve for all outdoor events including concerts, festivals, sporting and equestrian events, particular as an increasing number of females attend concerts and festivals for which wine is the drink of choice.
A great idea after all.

New technology from O-I makes black glass
Black is a colour that transcends trends and inspires designers, whatever they create. For packaging, black can add a stylish, slightly provocative edge, or differentiate a product from the competition, lending a brand a special status.
While black glass is available, the cost of black glass is prohibitive and restricts the use to highly exclusive products only.
O-I developed a new technology that makes it viable, with maximum flexibility and an affordable price-tag. Thanks to this innovation, black glass can now emerge from the ultra high-end of the market and be used in more mainstream premium markets, reaching a wider variety of segments such as spirits, wine, beer and food.
The new technology to manufacture the glass differs significantly from the standard colour feeder method of colouring. The new process enables the same series of checks to be used on all production lines, ensuring the same level of quality as traditional glass without the need for line modification.
Previously, black glass posed a safety problem because traditional instruments were unable to perform certain quality checks due to the opacity of the colour. With the new technology black glass is incorporated into production planning just like any other shade of glass, without any specific modification of the lines and at the same rate.

Black glass by O-I debuted as a bottle for Mexican beer brand Simpatico, reintroduced this year onto the American market after an absence of 20 years. During two years O-I and Simpatico focused on the challenge of developing the first beer bottle made entirely of black glass, without using a surface treatment coating.

<< previous post: “Design of the Decade: Gold for ClearRx″


© Weslley Murylo De Souza Steeman

5 responses to “January – Five New Packaging Innovations

  1. My Name is Made and I am located in Bali Indonesia. I am looking for
    aluminum ROPP Caps. The size I am looking for i s a 30x60mm cap with a
    standard EV seal. I would like to order 2 000 pcs any color .
    Preferably ( black and white ) but if you don’t have in that size we
    will take any color of 30x60mm cap that you already have in stock . we
    would like to air fright ship this order to Hanoman street number 8
    ,Ubud gianyar 80571 bali Indonesia. please
    send your total price with shipping and your account information so we
    can transfer the funds . Please send us a invoice plus reciept for the
    total quantity and price .
    Thank you and Good bless .
    Best Regard

    • Made, I can’t help you. I am not a sales organization, I am selling nothing only writing about packaging developments. Furthermore I have no idea who you can contact in Indonesia or nearby for such a small quantity of bottle closures. Try Google.

  2. Pingback: Some Crunchy Numbers – 2011 In Review « Best In Packaging·

  3. Great article and fun to read. I sell wine on the East Coast and I must admit the One Glass Wine made me laugh out loud. Then I got to thinking about how incredibly useful this could be in certain markets/venues. My husband and I were seeing a Broadway show this winter and intermission was the usual stampede rush to the concession stand where bartenders were frantically filling “sippy-cups”, ie plastic cups with lids of wine hand-over-fist. Imagine how much more product they could have sold with this item?? As for the train, or planes, what a perfect product!
    Oh, and loved the zork. So much more elegant than screw caps.

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